Animation, it turns out, was baked into the network's foundation, says Fred Seibert, who helped develop MTV's initial branding campaigns.

The movie got two thumbs up from critics Gene Siskel and Roger Ebert and featured multiple cameos, including one from super-fan David Letterman as a roadie who most certainly sired Butt-Head.īeavis and Butt-Head may have been a cartoon, but it was also central to MTV's identity. Beavis and Butt-Head became MTV's highest rated show at one time and expanded into a 1996 feature film- Beavis and Butt-Head Do America. They're really into heavy metal, and I mean I don't think it's for you really, but I'm really excited about it.' His dad paused and, as Brown recalls, said, 'Well, do you plan on writing for anything else?'īut the show was critic-proof. He says when he was assigned his first episode, he described the show to his own father as being 'about these two 13-year-olds that are really stupid and they're just self-destructive.

Kris Brown became the head writer of Beavis and Butt-Head in 1994. Critics called the duo 'crude,' 'ugly' and 'self-destructive.' The show about brain dead teens and their pubescent whims debuted on MTV in 1993 and was quick to catch flack for everything from its rougher animation style to the impulsive actions of its stars.

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